Auto racing has captured the imagination of the 21st century sports marketer. From the national media to the Fortune 500 list, motorsports has become the number one event-marketing component in the United States. Over the last decade, stock car racing has enjoyed immense popularity increases and continues to be the fastest growing spectator sport in the world.

The ARCA RE/MAX Series is a high-octane, fast-paced racing series strategically positioned as a driver development series, as well as a destination for professional stock car racers. ARCA’s growth has paralleled the overall growth of the sport, with record TV audience and car counts each of the last two years.

Please click on the link below to download the entire 2007 ARCA RE/MAX Series Marketing Guide.